The beginning of Squared Online

Enrolling onto the Squared Online learning course is no joke - 6 months comprised of 2 evening classes per week represents a weighty commitment on top of a hectic working schedule. The opportunity to learn from a Company with prestige such as Google however was simply too good to pass on.

I go into the next 6 months with Zero expectations but with optimism that much will become clear to me along the way. With the little that's been covered so far I already realise there's a wealth to get through and not much time to do it!

Digital Marketing can take many shapes/forms. Take the below info graphic for example which looks at the importance of Social Media adoption within the B2B sector:




So, according to the above info graphic found on e-consultancy, B2B marketers say the following digital platforms play an important part in what they do:

• Social media
• Articles on Websites
• eNewsletters
• Blogs
• Case Studies
• Video

And whilst the above might read like a generic splurge of places one can hang out/create content online, I look forward to learning about how elements of the above can create difference for brands/business, both in terms of advocacy and business results too...