Molson Canadian Beer Fridge
http://www.youtube.com/watch?v=8gper3YkzMg
Molson Canadian Beer partnered with Rethink to create the Canadian beer fridge. The fridge was placed around several European countries, but only someone with a Canadian passport could open it. One a Canadian is found and their passport scanned, the Molson Canadian beer inside can be shared amongst the natives – promoting the important brand heritage amongst both Canadians and those overseas. Clever stuff.
http://www.youtube.com/watch?v=8gper3YkzMg
Molson Canadian Beer partnered with Rethink to create the Canadian beer fridge. The fridge was placed around several European countries, but only someone with a Canadian passport could open it. One a Canadian is found and their passport scanned, the Molson Canadian beer inside can be shared amongst the natives – promoting the important brand heritage amongst both Canadians and those overseas. Clever stuff.
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